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WHAT IS A MYSTERY SHOPPER AND WHY DO I NEED ONE?

A mystery shopper is a CUSTOMER. 

Customers enter your establishment because they need your goods or services.  As a business owner you want to make that first sale and give them a reason to return. 

Customer service, locating products with ease, safety, cleanliness and appearance of your business are equally as important as pricing and can completely influence the shopper’s decision to buy from you or your competitor.

Mystery shopping is about evaluating your entire operation and giving you a competitive edge in these tough times.  Whether you want to identify problems, seek to enhance your customer’s experience or improve the work environment for your employees, mystery shopping services can work for you.

A Confidential Resources, Inc. Mystery Shopper is a paid, highly trained undercover customer that uses specific observation strategies and checklists to ensure that your business is always operating at its best.

At Confidential Resources, Inc. we offer single visit, multiple visit and customized programs to suit your particular needs.  All of our mystery shopping programs include detailed reports on what your business is doing right and the areas that need improvement.  We offer real solutions to increasing productivity, profits and customer satisfaction. 

Trusting Confidential Resources, Inc. with your mystery shopping and security needs is an investment in your company’s productivity and image. Let us help you maintain a competitive edge in today’s market place.

Does My Business Need Mystery Shopping Services:

Mystery Shoppers are often associated with retail outlets, but every type of business can utilize our mystery shopping packages.

Service related businesses such as hair salons, medical, dental and other professional offices, shipping companies, even museums and tourist attractions or volunteer organizations can use our trained mystery shoppers to improve their bottom line, work environment, operating standards, training procedures, overall safety and customer satisfaction

Customized Shopping Services.

Confidential Resources, Inc. offers a variety of standard packages at reasonable rates. All packages include a free consultation and a Point of Audit Report

At Confidential Resources we offer one visit at a time, but you always have the option of ordering follow-up visits.  Additional visits offer you a broader view of your operation, track consistency or alert you to new issues or unexpected developments.

Multiple visits are especially important for large operations.  More employees, varied activities, days off, vacation time and family leave all affect the mystery shopping visit.  Multiple visits for larger firms aren’t required but we do recommend them.

Businesses with multiple locations have issues that are unique to each store, yet need to maintain a consistent image.  Our mystery shoppers treat each location as a separate entity then we compare all the locations as a whole. Branding in today’s marketplace is an extremely important tool in staying ahead of your competition.

Mystery Shopping visits can be scheduled one at a time, regularly or randomly  During our initial consultation we will discuss your focus areas and any of your concerns Whether it is one of our standard programs or a completely customized programs, our goal is to help you optimize your business operations.

Competitive Edge Program

Knowing your competition gives you an edge it any field.  Our Competitive Edge Program does exactly that. Our mystery shoppers visit your establishment as well as those of your closest competitors reporting back to you on the same specific criteria.

This can help you develop better marketing plans, special promotions, pricing and assist you with decisions about new products or services that you want to stock or offer. Marketing and purchasing mistakes can be costly.  You can avoid them by knowing how you and your competitors are performing.

Our Confidential Reports

Our completely confidential, objective audit reports written in narrative format, detail everything that the mystery shoppers observe.  Using our Point of Audit Checklist we provide an objective picture of how your business is running to help you:

  • Know what is working. Strive to maintain that standard.
  • Learn what need improvement
  • Become a business that is more profitable, productive and a place where your customers keep coming back and your employees want to work.

Whether you have a small business, multiple locations or operate a large chain, Confidential Resources, Inc. has a Mystery Shopping Service Package for you.

Call us for now for a free no-obligation consultation at: (954) 341- 1386

Point of Audit Checklist

Our national network of professional mystery shoppers audits your business using specific assessment criteria based on the following categories

1. Customer service

  • Were the employees knowledgeable, helpful and courteous
  • How long did you wait in line
  • Payment options
  • Did the transaction go well
  • Were you offered any promotions

2. Products and/or services:

  • Availability /Shortages
  • Was it visible on the shelf?
  • Was there a variety?
  • Were you offered further assistance?

3. Store Appearance:

  • General cleanliness throughout your business
  • Location and layout
  • Were the shelves neat
  • Employee appearance

4. Safety and/or security issues

  • Noticeable safety hazards
  • Entrances and exits/Inside and outside safety
  • Security of transactions

All of our shoppers objectively score your business on these four major components. We adjust our detailed reports to suit your specific needs during our consultation. 

Confidential Resources, Inc. will provide you with a comprehensive picture of your business based on our shopping experience.


Point of Marketing Audits
(Mystery Shopping Services)

Through our discrete national network, our professional marketing auditors visit your place of business or chain of your stores if you prefer. We audit small to midsize businesses, as well as huge chain stores.

Confidential Resources will provide a comprehensive picture based on our shopping experience.

Our confidential reports will be based on our overview of observances and experiences encountered on each visit.

Prior to our audit of the location, all business decision-makers can choose from a relative detail customized to needs and concerns.

The typical audit experience will explore and examine all pertinent elements from competence and honesty, professionalism, safety and cleanliness, product knowledge, greeting and courtesy, overall quality of services, security, transaction handling, departure acknowledgements and a thorough review of the accuracies and availability of the employees and overall performance of the business operation

.These shopping audits can be repeated every 1 or 2 months and continued indefinitely as needs dictate.

Please request a customized overview sheet and call us to discuss your circumstances and needs. Our rates are fair and in accordance with the length of services in combination with the volume of visits.

 

 
 

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Confidential Resources, Inc.
(954) 341-1386
Fax: (954) 345 8383

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